Collegiate Marketing Concepts, Inc.

Effective Collegiate Marketing Campaigns

College students turn to their faculty advisors when they need guidance on their coursework or career. Likewise, you can turn to a trusted advisor when recruiting college students.

Collegiate Marketing Concepts (CMC) offers its expertise in targeting prospective college students, whether it is a personalized letter, direct mail or email campaign.

Our niche is serving small- to medium-sized colleges. We understand the specific needs of the smaller college community and can help you achieve the most effective marketing campaigns.

Collegiate Samples

One-Stop Shop
CMC is your One-Stop Shop for college marketing. Our services include:

Consulting
Graphic Design
Copy Writing
Full Service Printing
Data Management
Mailing Services
E-Marketing Services

CMC has full-service printing and graphic design services in house, so you don’t have to hassle with multiple vendors. We work with businesses, associations, colleges, nonprofits and individuals providing:

Brochures
Viewbooks
Personalized letters
Corporate stationery
Newsletters
Postcards and posters
Directories
Wedding invitations
Pocket folders

Project Showcase
Collegiate Marketing Concepts has worked with more than 50 colleges and universities throughout the US, including Averett University, Barry University, Cabrini College, Wesley College and University of Great Falls.

Every printer says they offer superior customer service. At Collegiate Marketing, we strive to offer value-added service. We have established many long-term relationships with clients. In fact, most of our original three clients have been with us for more than 10 years.

Our employees are seasoned veterans in college marketing and are ready to assist you with preparing estimates, pre-flighting files, compiling data and ensuring that your job runs smoothly.

Dan Woods is president and co-founder of Collegiate Marketing. Dan worked with higher education institutions for more than 30 years and formed the company in 1995. Dan advises college administrators on all facets of college recruiting and marketing.

Frank Shortall is vice president, operations manager and co-founder of Collegiate Marketing. Frank has 20 years of experience working with higher education institutions. Frank works closely with admissions directors and handles all data management issues.

Ken Harris is operational support manager. Ken oversees the “finishing” aspects of your job, including folding, collating and inserting customized direct mail and ensuring the accuracy of data.

Kevin Cheney is graphic specialist. Kevin produces artwork and prepares files for press. Kevin will work with you to create a unique design that enhances your message and supports your organization’s identity.

Cyndi Woods is special projects coordinator. She has worked for 10 years coordinating printing and graphic design services and planning special projects for colleges. As a former English teacher, Cyndi can assist in editing or proofing your materials.

Our press operators have more than 120 years of combined experience in the printing industry. They are very knowledgeable about inks and paper stocks. They always make sure the presses are running smoothly.

"I am completely satisfied with the work which CMC has done for us over the four years in which we have done business. They are responsive, fast-moving and effective for Ohio Dominican in all of their direct marketing programs."


	-	David R. Archibald Vice President for Enrollment Management & Marketing Ohio Dominican University

"Dominican College has worked with CMC for over five years. Their work has always been, and continues to be, professional, effective, dependable and responsive. CMC is an integral part of our efforts to reach traditional students."


	-	Brian G. Fernandes Vice President for Enrollment Management Dominican College

"Dan Woods and his colleagues at CMC are some of the most professional people I have met in my 30 years in education. Not only do they create new ideas and designs but they are always efficient and respond immediately to my many requests. They have made a very stressful part of the job totally stress free for our office."


	-	Catherine C. Church, Ed D Vice President for Enrollment Management and Dean of Admissions and Financial Aid Peace College

"I have worked with CMC for nine years and have never been disappointed on any project. They know the business of direct-mail very well and have always made me feel like Barry University was their most important client. The entire staff are genuinely nice people who run a very efficient operation."


	-	Carol A. Albrecht Sr. Director of Operations/Budget Manager Barry University

"We have been with CMC since 2001 and I can say that CMC's number one commitment is to the client. Their professionalism and responsiveness have enabled us to maximize our limited resources in the most effective means possible."


	-	Cathy Day Vice President for Enrollment and Student Services University of Great Falls

"If you have ever wished for a company that understands all facets of the admissions process to handle your print and electronic communications, the CMC is your wish come true. CMC is knowledgeable, reliable and experienced. Every project is achieved with precision and timeliness. We highly recommend CMC."


	-	Jodie King Smith Dean of Admissions Chestnut Hill College