Mail a great communications vehicle to drive in recessionary times

In a challenging economic environment, Collegiate Marketing Concepts is ready to help your institution navigate the tough recruiting terrain by using a cost-effective and responsive marketing approach. Using highly targeted and personalized direct mail and email in your marketing strategy builds important relationships with existing and prospective students which is even more important in surviving a recession.

Personalized direct mail and email campaigns have been found to provide an excellent return on investment. An analysis of the Profit Impact of Marketing Strategies (PIMS) database presented at the Institute of Practitioners in Advertising conference in March 2008 found that entities that maintained their marketing budgets during a recession gained an additional 1.3% of market share on average during the recovery period. The mailbox, whether real or virtual, is an essential communications vehicle with which customers are guaranteed to personally connect with this medium on a daily basis.

From the beginning of the process, Collegiate Marketing Concepts works closely with your institution to learn goals and provides data management in order to better target and achieve higher response rates from the mailings. CMC is also knowledgeable regarding the many postal regulations that may affect your costs and can recommend alternatives. CMC provides copywriting, graphic design and fullservice
printing to complete the process. CMC can also track and measure the response to the mailing campaigns and reports the statistics.

Customer service comes full circle as CMC builds a relationship with your admissions staff as they in turn assist in building relationships with prospective students. In the twists and turns of the market, CMC can maneuver using its knowledge and experience and confidence with targeting and personalizing direct mail and email campaigns. For more information about the services offered at CMC, please contact Dan Woods at 888-744-5821.